Page 54 - The 7 Day Startup: You Don’t Learn Until You Launch - PDFDrive.com

It took me seven years to build my agency “business,” and only after selling it
did I realize that it wasn’t a real business. I want you to build a real business the
first time.

It needs to be original and provide significant, ongoing value to its customers;
and to you.

Don’t Try to be Steve Jobs

With Informly, I tried to be Steve Jobs.

I let my creative side take over my entrepreneurial side. It helps for
entrepreneurs to be creative, but fundamentally entrepreneurship is about
creating a product that people want and selling it to them.

Jobs’ statement, “People don’t know what they want until you show it to them,”
is correct. It’s also extremely dangerous advice for a new entrepreneur. Informly
ultimately failed. I’m not Steve Jobs.

Playing the visionary is a privilege
reserved for second-and third-time
entrepreneurs. It’s fun, but it’s fraught

with danger.

As an entrepreneur you need something that people want to pay for, with their
money or attention. Asking them will not work, because people are bad at
predicting their own behavior.

For your first startup, there is a much easier way:

Solve problems where people are already