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pain points for customers. Our service solved those pain points.

What will your customers really care about? Does your idea tap into a deep pain
or pleasure point for them? Or is it just ‘a cool idea’?

8. Unique lead generation advantage

As I mentioned above, having a good idea that is executed well isn’t the full
equation. You still need to find customers. The best bootstrapped businesses
have ways of generating leads that tap into a key differentiator in the business or
the founder.

For example, CrazyEgg and KissMetrics generate a huge percentage of their
business through content marketing. Their co-founder, Neil Patel, is probably the
most prolific creator of high quality content in the industry. This is a unique
advantage for Neil’s companies.

John Dumas from Entrepreneur on Fire is a confident and energetic presenter.
He has generated six-figure months in his first year of business by selling
directly on webinars. This way of generating leads taps into a core skill that
gives John his advantage.

How you are going to generate leads for your business? What will make you,
and your company, unique?

9. Ability to launch quickly

Unfortunately, innovations like the iPhone don’t get built by first-time
entrepreneurs or self-funded companies. For a business idea to be a good idea for
a bootstrapper, it needs to be something you can launch quickly.

Complex software products, physical products, or local physical businesses are
difficult. If it’s going to take you a year to launch, you won’t learn from real