Page 53 - The 7 Day Startup: You Don’t Learn Until You Launch - PDFDrive.com

a long-term asset. It doesn’t mean going after low-hanging fruit, getting caught
up in get rich quick schemes, or chasing passive income. Here are some
examples:

Web designers host client sites to make a bit of money. The host is
delivering the most value in that scenario.
Consultants “white label” existing products and double the price. What
value are they creating? What asset are they building?
Drop shippers take someone else’s products and sell them for more money
without doing much. This is okay for the short term, but what separates
them from everyone else? Their Google rankings? Good luck with that.

We are talking about launching a real startup here. Something that gives you a
purpose, creates something original in the world, and builds long term value.
You need to think about how you can truly create something.

Consistently producing original concepts will boost your motivation and
confidence, set you up as an authority, and put you in a place where you can
develop real, long-term assets.

Creating something real could mean writing content on your company blog, or
producing a software app that accomplishes a task slightly better than everyone
else. You could start a services business that delivers services in a unique way.
Or make a physical product that offers something new.

It is possible to start a business without constructing anything, but in the long
term the businesses that stand out are the most creative ones.

Creation doesn’t just happen one day in the future when you think the time is
right.

It’s something that the best companies and the smartest entrepreneurs do every
day.