Page 55 - The 7 Day Startup: You Don’t Learn Until You Launch - PDFDrive.com

paying for solutions.

Compare my analytics dashboard software to our WordPress support service.
Customers generally used Google Analytics (which is free). Most didn’t use paid
analytics software and didn’t even know that you could get dashboards with all
of your stats in the one place.

I was trying to establish a new behavior and convince them of a problem they
didn’t know they had.

For WP Curve, most of the people in our audience use WordPress. They aren’t
developers, which means from time to time they will run into problems. To
varying degrees, most of them were paying to solve these problems either by:

Engaging an agency (an expensive option, creating a pain point around
cost).
Using a freelancer (who is only one person and isn’t always available,
creating a pain point around responsiveness).
Finding cheap developers on marketplace sites (creating pain points around
security, quality of work, and lack of project management).

We could relieve these pain points without cultivating any new behaviors from
our customers. They are already budgeting for it and resigned to the fact that
they have to pay for it.

Thinking about your business this way can be useful, even at the idea stage.

Everyone might be saying that your idea

is great, but look at whether or not they

are currently paying for a solution to the

same problem.