Page 198 - Social Media Marketing

184 Walk Like a Giant, Sell Like a Madman

the profits you expect. You also need to check for any signs of
possible fraud.

• Motivating team members: Compensation is one way to re-
ward team members, but it's often insufficient in motivating
them. Everyone is different. Some people are motivated by pro-
motions and status. Others prefer bonuses or profit sharing or
extra time off to be with their families. Some simply want to
playa bigger role in the decision-making process. It's up to you
to find out what motivates team members; then develop and
implement a system that rewards them with what they value
when they excel.

• Being a positive role model: Perhaps your most significant role
as team leader is to model the desired behavior. If you work
hard, your teammates will generally work hard, too. If you run
your business with honesty and integrity, your teammates will
act accordingly. Likewise, if you come in late and leave early,
your teammates will probably do the same.

• Holding productive meetings: A weekly team meeting is a
must to ensure everyone stays on track. You should also meet
once a week with each individual team member to make sure
that person is setting goals and achieving the agreed-upon
goals, and has the tools and resources he or she needs to do
the job. Individual meetings are also an opportunity for you to
bond with each team member and find out more about what
motivates this person.

Honing Your Team Management Skills

When you become a team leader, you suddenly make the move from
employee to manager, and as manager, you have an entirely new
set of clients: your teammates. Although you still might be working
directly with customers, your primary clients are the people who
work with you. By ensuring their success, you ensure the success
of the customers you service, your team as a whole, and yourself as
team leader.