Page 202 - Social Media Marketing

CHAPTER SIXTEEN

YOU'RE FIRED!
FIRING YOUR
WORST CLIENTS

W e have all had our share of bad clients-those wishy-
washy, time-consuming, energy-sapping complain-
ers who seem committed to driving us crazy and driving our busi-
nesses into the dirt. What do you do with these people? Some would
say you need to coddle them, bring them along, and transform them
into cooperative clients. I say fire them, and the sooner the better.
What about the customer always being right? It's a myth.
What about the fact that you have too few clients already? Maybe
you would have more time and energy to find new and better clients
if the bad ones were not wasting so much of your time, energy, and
resources.
What about the bad PR this will generate? Well, you don't exactly
have to be mean when firing your clients. You should let them down
easy; make it seem as though you are doing them a favor. You have
to handle it properly, but you also need to get rid of them. At the
same time, you have to find superior replacements. In this chapter,
I show you how.

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