Page 207 - Social Media Marketing
P. 207
194 Walk Like a Giant, Sell Like a Madman
YOUR CHAFfER 16 CHECKUST
o Generate a list of your top 25,50, and 100 clients.
o Analyze your list of top clients to determine the qualities
that your top clients have in common.
o Work on retaining your best clients by staying in contact with
them, giving gifts as a token of your appreciation, and doing
good deeds for them when opportunities present themselves.
o Let your worst clients down easy by referring them to
another salesperson on your team or to a competitor, or
simply by backing off until the client leaves or demonstrates
a willingness to become a better client.
o Constantly recruit new clients who have the qualities you
value in your best clients.
o Stop wasting your time with clients who sap your energy
and enthusiasm.
