Page 208 - Social Media Marketing

CHAPTER SEVENTEEN

BECOMING A
LIFELONG
LEARNER

You are only as good as the people you meet, the books you read, and the
tapes you listen to.

-Charlie "Tremendous" Jones

T he pace of change both in the world and in the sales pro-
fession is rapidly accelerating. Technology is streamlin-
ing operations, transforming neighborhoods into global communi-
ties, and enabling salespeople to go mobile. You can now vacation
on the French Riviera while following up with clients in Colorado.
In addition, selling is becoming more of a team sport, empower-
ing sales teams to increase efficiency and boost both productivity
and profits.
To thrive in this world of ever-increasing change, you have to
keep up with the latest information and technology. You must con-
stantly educate yourself in order to adapt and take advantage of
new tools and opportunities that change delivers to your doorstep.
You must become a lifelong learner.
Yet, when I talk to many people in the sales profession, I hear
all too frequently that they just "don't have the time to keep up."

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