Page 213 - Social Media Marketing

200 Walk Like a Giant, Sell Like a Madman

A mentor or coach can offer benefits you'll never receive through
your efforts to educate yourself, including the following:

• Accountability: A mentor or coach can hold you accountable
for trying new strategies and techniques. When I coach
salespeople, for example, I require them to submit their Hour
of Power phone call tallies to me at the end of each week. This
motivates them to stay on track and make the Hour of Power
a habit.

• Personalized advice: Books, classes, and articles often provide
general information that you mayor may not be able to use. A
coach or mentor can help you assess your current situation and
implement specific changes to improve your sales and profits.

• Teaching by example: You can absorb much more simply by
observing a top-producing salesperson in action rather than
having the person explain to you how it's done.

• Opportunities: A coach or mentor may open your career to
numerous opportunities and potential partnerships you may
never have imagined.

• Finally, remember that what you learn you should feel obli-
gated to share: Teach. Continue to make yourself, your peers,
and your industry better. Raise the bar and everyone will
benefit.

Spread the Word

I know; I am probably preaching to the choir. The fact that you are
reading this is proof that you are part of the minority of salespeople
who actually care enough about your profession to study up on it.
Others in our field, perhaps even some of your closest colleagues,
haven't gotten the memo. Do them a favor: Give a copy of this book
to 10 of your colleagues who need it most and e-mail me when you
do it at Ralph@RalphRoberts.com. Working together, we might just
be able to convince our colleagues to take at least one step toward
improving their future.