Page 215 - Social Media Marketing

CHAPTER EIGHTEEN

PARTNERING
YOUR WAY TO
UNLIMITED
SUCCESS

Loners often excel in all fields of endeavor, including art,
science, and business, but most people achieve much
more through mutually beneficial relationships: partnerships. The
three types of partnerships I find most productive for people in
sales are the following:
1. Personal partnerships: Personal partnerships are those in
which two parties agree to work together either on the same
project or to support one another in their individual endeav-
ors. My friend and colleague, Terry Wisner, founder of Part-
nering to Success, LLC, refers to this as the Personal Partnering
ProcessTM. The idea behind personal partnerships is that you
and your partner can work together to set goals and hold one
another accountable for achieving your goals. For more about
personal partnering, refer to Chapter 3, "Becoming Account-
able through Personal Partnering."

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