Page 20 - Social Media Marketing

Introduction

A merican business is changing, and the sales profession
is changing with it. As corporations downsize, as more
women and multicultural customers enter the market, as millions
leave the false security of big companies to start their own firms,
millions more people are reinventing themselves as entrepreneurial
salespeople. If you count yourself among this group, this book is
for you.
I've always been an innovator, and my own industry-real
estate-is changing dramatically. The ever-growing popularity of
the Internet alone has revolutionized the way we do business and
the way consumers buy, sell, and finance their homes. A salesper-
son today needs a lot more than a sharp suit, good people skills,
and a smile. Salespeople need an almost-magical blend of planning,
innovation, street smarts, technological know-how, and dedication.
The good news is that you don't need to be the Swiss army knife
of sales. You just need to know how to assemble and manage a team
of talented individuals who can work together to function like a
Swiss army knife of sales, and in this book, I show you how.
By the time you finish this book, I believe you'll resolve to either
be the best salesperson in your field or give up sales and go into
another line of work. If you don't enjoy the sales profession, that's
no disgrace. Just find what it is you love in life and go for it. But
if you are one of those people who, like me, loves to sell, then this
book is for you. I can make a good salesperson better and a great
salesperson outstanding.

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