Page 15 - Social Media Marketing
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Contents xiii
CHAPTER TWENTY Making Rain: Taking on the Role 235
of Rainmaker 236
237
Embracing Change 238
Changes in What Customers Buy 239
Changes in How Customers Shop 240
Changes in Your Industry 241
241
Viewing Problems as Opportunities 241
You Are the Visionary 242
Keeping Track of What Works and What Doesn't 243
Maintaining a Steady Rainfall
Final Thoughts
Your Chapter 20 Checklist
Index 245
