Page 12 - Social Media Marketing

x Contents 131

CHAPTER ELEVEN Blogging Your Way to Credibility 132
133
Understanding the Basics 133
Add a Style with Design (Presentation) Templates 134
Build Community 135
Understand the Two Main Components 135
136
Test Driving a Blog for Free 136
Choosing a Blog Host and Platform 136
138
Free, Hosted Platforms 138
Keep It Simple with Turnkey Solutions 139
Do It Yourself with a Standalone Platform 139
Get the Best of Both Worlds with Remote Hosting Options 140
Avoiding the Temptation to Advertise 141
Earning Higher Search Engine Rankings 142
Post Fresh Content with Key Words and Phrases 142
Add SE~ Title Tags to Blog Entries 143
Add Links to and from Your Blog
Register Your Blog with Blog Directories 145
Contribute to Other People's Blogs
Your Chapter 11 Checklist 146
149
CHAPTER TWELVE Tapping the Power of Social 150
Media Marketing 153

What Constitutes Social Media? 155
Grasping the Pros and Cons of Social Media Marketing
Taking Advantage of Social Media Marketing 156
Your Chapter 12 Checklist 157
160
CHAPTER THIRTEEN Creating and Maintaining Your 160
Own Web Site 163

Securing Your Own Domain
Planning Your Web Site
Hiring a Professional Web Designer
Promoting Your Web Site
Your Chapter 13 Checklist