Page 13 - Social Media Marketing

Contents xi

CHAPTER FOURTEEN Blasting Out of Your 165
Sales Slump 165
166
Hold Yourself Accountable 167
Figure Out What's Changed 168
Set a Goal and Reward 169
Surround Yourself with Positive People 169
Focus on the Fundamentals 170
Pick up the Phone 171
Grow Out of It 172
Ramp up Your Marketing Efforts 174
Shadow a Top Producer or Hire a Coach
Start Now! 175
Work on Today's Business, Tomorrow's Business, 175

and Future Business
Your Chapter 14 Checklist

CHAPTER FIFTEEN Building and Managing Your Own 177
Sales Team
178
What Is a Sales Team? 179
Taking a Lesson from Your Dentist 179
Identifying the Benefits of Sales Teams 181
Knowing When You Need a Team 182
Drawing up Your Team Roster 183
Keeping Your Sales Team on Track 184
Honing Your Team Management Skills 187
Your Chapter 15 Checklist

CHAPTER SIXTEEN You're Fired! Firing Your 189
Worst Clients 190
190
Identifying Your Best Clients 191
Retaining Your Best Clients 193
It's Not You; It's Me-Letting Them Down Easy 194
Adding Better Clients
Your Chapter 16 Checklist