Page 11 - Social Media Marketing

Focus on Dollar-Productive Activities Contents ix
Your Chapter 8 Checklist
96
CHAPTER NINE Dating Your Leads before 97
Someone Else Does
99
It Takes Five to Seven Contacts to Make a Sale 100
Implement a Foolproof Lead Follow-Up System 100
102
Receiving Leads 103
Categorizing Leads 104
Importance of Being First 105
Launching a Drip Campaign 108
Remain Persistent without Being Overbearing 109
Your Chapter 9 Checklist
111
CHAPTER TEN Building a Brand through 112
Shameless Self-Promotion 113
113
The Emphasis Is on Self 114
Comprehensive and Unrelenting 115
116
Comprehensive 118
Unrelenting 118
Discovering Your Unique Brand Focus 121
Designing an Attractive Marketing Packet 122
Doing Regular Press Releases 123
Prepare Your Press Release 123
Release Your Press Release 124
Establishing a Strong Internet Presence 125
Generating Free Publicity and Positive Press
Make Yourself Available to Reporters 127
Earn a High Profile in Your Communities 127
Investing in Paid Advertising 129
Marketing through Professional and Personal 130
Networks
Market through Professional Networks
Market through Existing Clients
Your Chapter 10 Checklist