Page 14 - Social Media Marketing

xii Contents 195

CHAPTER SEVENTEEN Becoming a Lifelong Leamer 196
197
Attend Industry Conferences 197
Read Industry-Related News and Reports 198
Read a Book 198
Listen to Audio Books 199
Take a Class 199
Explore New Technologies 200
Obtain Advice from a Mentor or Coach 201
Spread the Word
Your Chapter 17 Checklist 203

CHAPTER EIGHTEEN Partnering Your Way to 204
Unlimited Success 206
207
Tapping the Synergistic Power of Business Partnerships 207
Forming Partnerships to Fill the Gaps 209
Three Steps to Partnering Your Way to Success 211
Drawing Up a Partnership Agreement
Forming Unique Business+Business Partnerships 213
Your Chapter 18 Checklist
214
CHAPTER NINETEEN Scaling Your Business with 215
Virtual Assistants 222
223
What Is a Virtual Assistant? 224
What Can an Experienced Virtual Assistant Do for You? 224
Advantages to Having a Virtual Assistant 227
228
How Do You Know You Need a Virtual Assistant? 230
Deciding What to Delegate to Your Virtual Assistant 232
Finding a Qualified and Experienced Virtual Assistant 233

Gathering Information from Your Virtual Assistant
Providing Your VA with Essential Information
Communicating with Your Virtual Assistant
The Times, They Are a-Changing-and So Should You!
Your Chapter 19 Checklist