Page 19 - Social Media Marketing

xviii Acknowledgments

on building power teams for the real estate industry and publishes
the monthly Power Team Report for RISMedia. Look for John's book,
co-authored with Ralph R. Roberts, Power Teams: The Complete Guide
to Building and Managing a Winning Real Estate Agent Team.

Michael Soon Lee, MBA, is a diversity expert who speaks around
the world on selling to multicultural customers. Michael's insights
on multicultural marketing and cross-cultural selling inspired some
of what we include in Chapter 5, "Catering to Marketplace Diver-
sity." Look for his book, co-authored with Ralph R. Roberts and
Joe Kraynak, Cross-Cultural Selling For Dummies. To find out more
about Michael and his multicultural approach, visit his Web site at
www.EthnoConnect.com.

Terry Wisner, "The Life Saver Dude," created the Personal Part-
nering Process™ to help people become more successful both per-
sonally and professionally. He also inspired Chapter 3, "Becoming
Accountable through Personal Partnering." To learn how to bring
clarity, focus, and accountability into your life, visit Terry's web site
at www.TheLifeSaverDude.com or www.p2s.us.

Terry Brock is a professional speaker and a columnist for busi-
ness journals around the United States. He writes about technology,
marketing, and the Internet in his weekly column, Succeeding Today.
Terry's insights on R-commerce (relationship commerce) inspired
Chapter 4, "Stop Hunting, Start Farming." For more about Terry
and what he has to offer, visit www.terrybrock.com.

Kandra Hamric, virtual assistant, inspired Chapter 19, "Scaling
Your Business with Virtual Assistants." Check out Kandra's web
site at www.KandraHamric.com.