Page 8 - Social Media Marketing

vi Contents 15
15
Step Six: Master the Tools of Your Trade 16
Identify the Best Tools and Technologies 16
Adopt New Technologies Gradually 16
Seize Change 17

Step Seven: Stick to It 19
Your Chapter 1 Checklist 20
20
CHAPTER TWO Motivating Yourself with Goals 21
and Rewards 21
22
Setting a Goal
Keeping It Realistic ... or Not 23
Setting Deadlines 24
Breaking Down Your Goal into Milestones 25
Choosing a Reward 25
Envisioning Your Future Achievement 26
27
Share Your Goal with Others
Create a Goal/Reward Collage 29
Evolution of My Goal/Reward Collage
Rewarding Yourself in Advance 30
Your Chapter 2 Checklist 31
31
CHAPTER THREE Becoming Accountable through 33
Personal Partnering 33
34
Choosing a Partner 35
Identifying Areas for Improvement
36
List Your Lesser Strengths 36
Obtain a Sales Skills Assessment
Obtain Input from Fellow Salespeople 37
Ask Your Clients for Input 38
Ask Your Boss 38
Prioritize Your Areas for Improvement
Writing a Partnering Plan
Meeting with Your Partner
Agree on the Ground Rules
Keep Each Other on Track