Page 57 - Social Media Marketing

36 Walk Like a Giant, Sell Like a Madman

Prioritize Your Areas for Improvement

Once you have a list of skills you would like to improve, rearrange
the list to move the most important skills to the top. Now, list the
top five skills you want to improve in their order of importance:

1. ______________________________________________
2. ______________________________________________
3. ________________________________________________
4. ______________________________________________
5. ____________________________________________

When working with your partner, choose one area of improvement
to work on at a time. As you achieve your goal in that area, you can
then move on to focus your efforts on other areas.

Writing a Partnering Plan

Things tend not to get done unless they are written down. After you
have identified an area for improvement, create a partnering plan
that lays out exactly what you are going to do to achieve your goal.
Your plan should include the following:

• A measurable and realistic goal: Set a goal that you can mea-
sure. "Improve my referral business" would be too vague, be-
cause it fails to specify how you would measure the improve-
ment. "Obtain 30 referrals this month" is a more concrete goal.
As discussed in Chapter 2, try to set realistic goals to avoid
frustration and disappointment.

• Intermediate goals: Break down your goal so it does not seem
so overwhelming. For example, obtaining one referral per day
may seem less difficult than obtaining 30 a month. Your in-
termediate goals enable you and your partner to check your
progress so you can stay on track.