Page 59 - Social Media Marketing

38 Walk Like a Giant, Sell Like a Madman

successes and setbacks, track one another's progress, offer sugges-
tions, and make any necessary adjustments.

The following sections show you how to launch your partnership
in the right direction and keep one another on track with regular
meetings.

Agree on the Ground Rules

All relationships benefit when all parties involved know what
to expect. To start your partnership on the right foot, you and
your partner need to agree on a few ground rules, including the
following:

• How often you will follow up with one another
• Method of contact: phone, e-mail, in person, and so forth
• How you will celebrate your achievements
• Consequences for not achieving goals
• Type of support you will offer one another

Do not feel as though you are responsible for your partner's
success. As professionals, each of you is responsible for your own
success. You cannot force one another to take specific action, and
you should not feel as though you have to. In many ways, you
are likely to act as a silent partner; your partner's desire not to let
you down is usually sufficient motivation. The role you play is part
cheerleader and part facilitator.

Keep Each Other on Track

Weight Watchers has regular weigh-ins to keep members honest.
Part of what motivates each member to stick to their plan is that
they are well aware of these public weigh-ins. If someone cheats,
the scale will tell the truth. This sort of peer pressure is very effective.