Page 60 - Social Media Marketing

Becoming Accountable through Personal Partnering 39

Peer pressure is also highly effective in personal partnering. Ev-
ery time you meet, you naturally want to report to your partner that
you have been making progress. As long as you have both clearly
stated your primary and intermediate goals, you should be able to
tell when one of you is wandering off course.

Consider scheduling meetings frequently at first, say once a week
to start. Once you are both on track, you can scale back your meet-
ings to once every two weeks or even once a month. I would not
recommend going any longer than a month between meetings.

Review One Another's Performance

Assuming each of you had a plan in place along with a deadline,
you should meet on or near the deadline date to review your perfor-
mance. During this meeting, you and your partner should review
your stated goals and how successful each of you was in achieving
your goal:

• Did you and your partner meet your goals?
• What did your partner do to assist you?
• What did you do to assist your partner?
• How engaged were you in the partnering process?
• How helpful was the process?
• Could you or your partner have done something different to

improve the results next time?
• Were your goals challenging enough? Too challenging?
• What effect did the partnering process have on your success

in sales? Can you quantify the value of the process in terms of
sales volume or gross revenue?

To make the partnering process most effective, provide each other
with honest feedback. This can lead to improvements in the part-
nering process that can make it more productive next time.