Page 47 - The 5 Second Rule: Transform Your Life, Work, and Confidence with Everyday Courage

interviews for radio hosting gigs, despite the contract issues with FOX. Together we
5- 4- 3- 2- 1 to push ourselves to meet with accountants and financial advisors to
restructured our debt and do the nauseating work to face the hole we had dug, and
get disciplined about slowly crawling our way out of it.

Chris brought the Rule into his business to push himself through fear, guilt, and
uncertainty. He and his partner met with dozens of advisors, crunched financial
models, worked day and night until they closed the wholesale business, and grew
their retail locations enabling them to sell off select locations and pay back as many
investors and creditors that they could. It’s remarkable what Chris and Jonathan did.
Grit, hustle, and commitment. They pushed, pushed, and pushed some more.

To this day, when Chris reflects on the restaurant days, his mind will sometimes
drift toward feeling like a failure. When he catches himself thinking those negative
thoughts, he uses 5- 4- 3- 2- 1 to redirect his mind to think about what they did
build: seven restaurants, an incredible employee culture, millions in revenue, and a
remarkable brand. Did it end up how he had dreamt? No, it didn’t. But what he
learned about business, partnership, and himself during the process is worth more
than money can buy.

There’s nothing more powerful than the feeling of confidence and pride you
gain when you keep trudging forward, face life’s challenges head on, and push
yourself to change for the better. As Chris put it, “the Rule helped me process the
experience of succeeding and failing—on so many levels. Ultimately, this awareness
gave me power and control over my positive and negative thoughts.”

As we started to reconnect with friends, the Rule would often come up. You’ll
find that too. Jennifer learned the Rule and told her nurse about it. Her nurse’s
response? “You have no idea how many times I’ll need to do this a day.”