Page 48 - The 5 Second Rule: Transform Your Life, Work, and Confidence with Everyday Courage
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The	 Rule	 ignites	 something	 powerful	 in	 everyone	 who	 tries	 it.	 One	 of 	 our
friends	had	the	courage	to	ask	for	a	divorce	and	another	left	his	consulting	job	for
one	 that	 didn’t	 require	 travel.	 A	 work	 pal	 lost	 73	 pounds	 and	 my	 uncle	 stopped
talking	about	giving	up	smoking	and	finally	quit.	A	friend	of 	Chris’s	moved	back	to
Maine	and	used	the	Rule	to	negotiate	an	awesome	job	working	remotely.

    The	 #5SecondRule	 gave	 them	 all	 what	 it	 had	 given	 me:	 the	 framework,	 the
courage,	and	the	method	for	HOW	to	push	yourself 	to	change.

    The	 first	 time	 I	 shared	 the	 Rule	 in	 public	 was	 in	 2011	 during	 a	 TEDx	 Talk
entitled	“How	 to	 Stop	 Screwing	 Yourself 	 Over.”	 The	 funny	 thing	 is	 that	 the	 talk	 was
mostly	 about	 my	 dream	 (back	 then)	 of 	 becoming	 a	 top	 talk	 radio	 show	 host	 and
how	 I	 help	 people	 live	 the	 lives	 that	 they	 really	 want.	 I	 only	 mention	 the
#5SecondRule	 at	 the	 very	 end	 of 	 the	 speech,	 and	 I	 barely	 even	 explain	 it.	 What
happened	next	was	crazy.	The	talk	went	viral.	Millions	of 	people	watched	it	online.
And	that’s	not	all.	They	started	writing.

    Every	single	day,	I	hear	from	people	around	the	world	who	are	using	the	Rule,
just	 like	 Mark.	 Mark	 is	 using	 it	 to	 create	 some	 pretty	 incredible	 changes	 in	 just	 6
months:
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