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C h a p t e r 2 2 Advertising Your YouTube Videos 249
Figure 22.5 Creating your Promoted Videos ad.
Choosing Keywords
You now get to choose the keywords that trigger the display of your ad—the keywords
on which you’ll be bidding. As you can see in Figure 22.6, you can enter as many key-
words (individual words or phrases) as you like, one per line. You can also let YouTube
automatically generate keywords for you, per the characteristics you choose.
Figure 22.6 Entering keywords.
