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Figure 22.10 The Promotion Detail page.

At the top of the this page are the expected key metrics—impressions, clicks, CTR,
average CPC, and total cost. Also of interest are the keywords listed on the bottom
of the page; these are the keywords you choose to bid on for this ad. For each key-
word you see the following data:

• Status: Either active or inactive

• Bid: The maximum amount you bid when you created the campaign

• Average position: The average position (from the top) that ads gener-
ated by this keyword achieved on YouTube search results pages

• Cost: The total amount you’ve been charged for clicks on ads generated
by this keyword

• Clicks: The total number of clicks generated by this keyword

• Impressions: The total number of times ads generated by this keyword
were displayed

• CTR: The click through rate for ads generated by this keyword

• Average CPC: The average cost per click paid for ads generated by this
keyword