Page 52 - The Content Code: Six essential strategies to ignite your content, your marketing, and your business - PDFDrive.com

CHAPTER FOUR

22 Practical Ways to Achieve Content
Ignition

“Average brands advertise. Great brands share.”
– Ted Wright

In this chapter, we’ll continue exploring the idea of embedding shareability into
your content and focus on 22 quick-hit actions you can use right away.

Social recommendations from friends and family are the most trusted source
of information for consumers according to eConsultancy.1 When your customers
share positive opinions and experiences on social media, they increase your
credibility among potential customers in a way you, as a business, can never
accomplish alone. So you need to do whatever you can to make it easy for those
transmissions to flow.

The basic idea behind this chapter is removing every possible obstacle in
your control so there is simply no excuse not to share your content! You’re sure
to find at least a few ideas you can put to work for your business right away.

Here we go.

1. Push the right buttons.
Sadly, I must begin this list with what should be the most obvious
recommendation … but perhaps the most useful: Add social sharing buttons to
your content site.
Does that seem like odd advice? When I help businesses with their social
media strategy, half of them don’t have social sharing buttons on their websites
—even very large companies! In this case, the organizations are almost
challenging their readers to share the content by denying them the convenience
of a simple share button! A recent study2 showed that content with sharing
buttons is 700 percent more likely to spread than content without those buttons.
Make sure your social button widget doesn’t require multiple clicks to