Page 51 - The Content Code: Six essential strategies to ignite your content, your marketing, and your business - PDFDrive.com

the reactions of others. They’re heavy users of both Twitter and Facebook.
Connectors: Connectors are social butterflies who love to bring people and
ideas together. They’re planners who are typically relaxed, creative, and
thoughtful. They most often share content through email and Facebook.
Selectives: As the name implies, Selectives don’t share with vast social
audiences. They will share a piece of content with select individuals who
they think would benefit from it, usually via email. They’re resourceful,
careful, and informed and want to be seen as useful and thoughtful.

How can you create content that will appeal to these personas? Are there
standard processes you can build into your content to make it more likely to
ignite? That’s what the next chapter is all about!