Page 61 - The Content Code: Six essential strategies to ignite your content, your marketing, and your business - PDFDrive.com

was simple: “All the established bloggers post on Monday, so to stand out, I’m
posting on a day that’s less crowded.” A very sensible approach. He’s finding an
unsaturated niche based on the day of the week!

12. Re-purpose content.
Evergreen content is a versatile workhorse and can be re-purposed to create new
information forms for your customers. A series of evergreen posts can be
compiled, edited, and offered as an in-depth special report. You can also turn the
evergreen posts into speeches, webinars, videos, and email courses—just to
name a few ideas.

You can transform a piece of research or a dataset into an infographic, and an
infographic into a video, and a video into a podcast, and a podcast transcript into
a blog post, and a blog post into a press release. Every piece of content can be
altered for a different medium with minimal additional investment. This means
more content, gaining exposure with new audiences, in less time.

One technique that has had blockbuster results for me is turning my best
“old” content into colorful presentations on SlideShare. My original blog post
“Six questions that lead you to a social media strategy” had a total of about
7,000 page views. After I posted it on SlideShare, the same content has been
seen more than 100,000 times! SlideShare is free to use, owned by LinkedIn,
highly indexed by Google, and a deep educational resource for many people. At
the end of that particular presentation, I had a call to action to learn more by
buying my book Social Media Explained. I could easily track this link to see
how many clicks I received.

Best of all, by re-purposing the content on a new channel, I was reaching an
entirely new audience who had never seen the first post. I also ignited a new
round of social sharing on the same investment with very little development
cost.

Here are a few more ways to re-purpose and re-ignite your content with little
or no incremental expense:

Narrate existing slide presentations and turn them into YouTube videos.
Take the audio from videos and use it in podcasts.
Assemble blog posts into themes to create helpful eBooks and customer
guides.
Use blog content as a starter for book chapters.
Turn list posts into infographics.
Post infographics on SlideShare and Pinterest.