Page 146 - 30 Days To Internet Marketing Success

30 Days To Internet Marketing Success
by Joe Kumar

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will allow you to present your product to your visitors and
explain why they should purchase it from you. Now, not
everyone can design a web page. If you can’t do it, find a
web designer. There are plenty of them. Before even
opening your web publishing software, take a piece of paper
and think about how you want your page to look like. If you
need to have several pages, make sure they have the same
look. Your navigation should be consistent across your site.
Open your software and start creating your design. Try to
decompose what you designed on paper into tables, and
tables within those tables, etc.

Thursday: Content
Now that you have a good design you can start writing the
content of your site. Here you need to really put yourself in
the shoes of your customer. Imagine that you just landed on
this web page (yours) from a search engine. You want to see
information about your business as well as detailed
information about your product. Include a short description
of your business: who you are, what you do, where, and
how you can be contacted. Then describe your product: its
benefits, what problem it solves, who it is for. List all the
benefits very clearly. Don’t make your visitors search for
information, if they don’t quickly find what they are looking
for, they will hit the Back button and never come again.
Make sure you cover all the questions they might have.
Later you will also add testimonials to your page.
Testimonials are very important on the web; they help you
build trust.

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