Page 150 - 30 Days To Internet Marketing Success

30 Days To Internet Marketing Success
by Joe Kumar

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grab their attention. Make sure the link you include in the ad
is different each time. For example you can use
http://www.your-domain-name.com?campaign1 in one ad,
and http://www.your-domain-name.com?campaign2 in
another ad. This way you will know how many leads were
generated by each ad when you analyze your traffic
statistics.

The goal, of course, is to find advertising spots where you
can make a consistent profit; each time you advertise you
should cover your advertising cost and make a profit.
Remember, only advertise in ezines that are read by your
ideal audience, as everything else will be a waste of your
money.

Saturday: Analysis
As a result of your advertising campaigns you should now
start to see some traffic coming into your site. This initial
traffic will be very important; you will want to get as much
feedback as you can from these first visitors. Look at your
statistics to see how many people are visiting, where they
are coming from (which search engine, which search
keywords, which ezine, which ad campaign, etc), and how
long they are staying on your page. Make sure you have a
phone number or email address on your page so they can
contact you if they have questions or concerns. There are so
many scams out there that people are becoming more
cautious when they make a purchase. Sometimes all it takes
to dissipate these worries is a prompt email response to
their questions. Also, add your auto-responder to your site.

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