Page 147 - 30 Days To Internet Marketing Success

30 Days To Internet Marketing Success
by Joe Kumar

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Friday: Tools
As part of building your web presence, you will also need
some marketing and webmaster tools. Setting up these tools
now will help you focus on your site promotion next week.
Some of these tools include meta-tag generators, keyword
finders, auto-responders, traffic statistics, and list hosting.
Meta-tags are small pieces of HTML code that you need to
add to your page so search engines can better identify your
site’s content. Go to http://www.addme.com/meta.htm to
generate that code using your own keywords, page title, and
page description. Be sure to choose keywords that
accurately describe your product; go to
http://www.wordtracker.com for keyword suggestions.
Include the most important keywords in the title and
description of your page. While you are on Add Me, sign up
with our traffic statistics service and add the code to your
page. For an auto-responder, go to
http://www.getresponse.com. Auto-responders help you
automate parts of your business; prospective client can
quickly obtain further information about your product. If you
are writing an e-book, you can use your auto-responder to
offer an excerpt for free. To set up a mailing list, go to
http://www.topica.com or http://www.constantcontact.com.
A mailing list will help you stay in touch with your clients (or
prospective ones) and inform them about new products and
special offers.

Saturday: E-Commerce
Today, you will add e-commerce to your site. Your site can
have the best design and promote the most valuable

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