Page 149 - 30 Days To Internet Marketing Success

30 Days To Internet Marketing Success
by Joe Kumar

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engines will not only give you traffic, but also traffic that’s
highly targeted. Targeted traffic is the key to online success.

Tuesday to Friday: Advertising
As I mentioned, search engines are very important, they
provide highly targeted traffic. But that won’t be sufficient.
And as you know, it can take weeks for some search engines
to index your site. So, you need to get traffic from additional
sources. Other good places to get targeted traffic are pay-
per-click search engines and ezines (or mailing lists).

Pay-per-click search engines let you advertise your site.
They only charge you when someone clicks on your link and
comes to your site. You place bids (for example 10 cents per
click) on certain keywords of your choice. If the bid is high
enough, your site will appear at the top of the search result
for those keywords; if the bid is too low your site will be at
the bottom, and less visible. The most popular pay-per-click
search engine is http://www.overture.com. The nice thing
about this type of search engines is that the traffic will come
to your site right away. You won’t have to wait like with the
regular search engines.

Ezine advertising is also a very effective way to get targeted
traffic to your site. But to get the best results, you need to
narrow your advertising only to those ezines that publish to
your ideal audience. Start with small ezines (with a
readership of 10,000 or less), and purchase some ads. When
you write your ad, again put yourself in the shoes of the
reader and make sure the copy, especially the headline, will

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