Page 73 - Anual report STi 2022_eng
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for reporting risk management results quarterly to the Audit  the project (For-Con) and the delivery of the project, and
          Committee and the Board of Directors, as well as monitoring  adhering to the guidelines for dealing with customers

          the operations to ensure the that internal control system and  according to the business ethics set out by the Company and
          risk management processes are appropriate.             the professional ethics set out by the regulatory agencies,
              In addition, the Company provides channels for     delivering quality services (Quality) under the cost (Cost) and

          complaints and suggestions relating to non-transparent     period prescribed (Time), project cost management is carried
          operations under the Whistleblower Policy. In the year 2022,   out appropriately, fairly and transparently, listen to the

          the Company did not receive any complaints from customers   customer needs, problems and expectations to plan the
          about unfair practices.                                appropriate operations to achieve maximum satisfaction of
                                                                 the customers.
             Customer Satisfaction Strategy
                                                                     In 2022, the Company organized activities to meet and
              The Group is committed to building customer confidence   exchange ideas between customers, partners, and alliances
          and satisfaction with the quality of service as they are    to adopt the suggestions or complaints as a management

          key stakeholders who support the business to grow      guideline for the highest customer satisfaction.
          continuously and sustainably in the long run. Importantly,
          improved customer satisfaction involves personnel who are      Promotion of Innovation Development
          so professional, skillful, knowledgeable, and expertise in the       The Company attaches importance to innovation
          line they have worked that the Company’s services have been   development to reinforce the work processes, facilitate and
          accepted by customers, Company, therefore, places      increase the quality of project management, and collect
          importance on continuous potential development for the   work-related data in every work process of the Company into
          Company's employees that they are equipped with proficient   a central database (Big Data) for the benefit of long-term
          knowledge in services and performed their works efficiently,   business operations and encouraging employees collaboratively

          and focusing on providing customers with the appropriate and   develop innovations and further application of the Company's
          complete services as planned, including taking care of     innovation flexibly to enhance the SMART STI sustainably.
          confidential information of customers under the Personal        In 2022, the Company has developed innovations through
          Data Protection Act.                                   the Group’s employee encouragement to induce the design
                                                                 thinking process, developed creativity, and applied the skills
             The Company has surveyed customer satisfaction towards
          the service throughout the project on annual basis with the   and knowledge to develop the innovations to improve work
          target customer satisfaction of a minimum of 80 percent. In   processes to be more efficient and meet customer needs,
          addition, if complaints are made concerning the services from   including providing training to educate about the design
          customers, the Company shall expedite the fact investigation   thinking process, hard skills and soft skills that are important
          and corrective action promptly, along with communicating the   in work, and the development of various innovations. Further
          results of the fact-finding investigation to clients to achieve   information is available in Section 1 “Structure and Nature of
          correct and straight communication and understanding.   Business Operation”.

              In 2022, the survey results of customer satisfaction with     3.4 Sustainability in social dimension
          the Company’s services was an average of 88.10 percent,
          higher than the specified criteria.                       3.4.1 Policies and guidelines for sustainability in social
                                                                 dimension
             Customer Relationship Management
                                                                     The Group has acknowledged that economic growth
              The Group focuses on building and maintaining good   alone is not sufficient to achieve corporate sustainability
          relationships with customers through the different sessions   in the long run, it is necessitated to engage in building strong
          of services, that is before the project starts (Pre-Con), during   sustainability that has been recognized and entrusted by the





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