Page 16 - November 2019 Council Meeting Notebook Online

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of components, which will also reduce the assembly cost. The proposed integrated
system delivers a seasonal heating COP greater than 2.0, at the DOE standard rating
ambient (heat pump heat source) temperature. The integrated system has the potential
to save over 30 percent of the total propane consumed by water heating equipment in
buildings. The significant efficiency gain will allow a propane-driven water heating system
to take market share of lower efficiency electricity-driven water heating.

PERC Project Greg Kerr Working Group: Research and Technology
Leader: Development

Project Title: 22098: 2020 Residential Construction View Executive Summary
Professional Integrated Outreach Program
Applicant / Swanson Russell, Hanley Wood, and Newport Partners
Primary Partner:

Funding Requested: $2,140,000 Total Project Cost: $2,140,000

In 2020, we will continue using marketing, communications, and engagement with
construction professionals to grow users and uses of propane in American homes and
increase propane's market share in home energy use. As in 2019, outreach to
Project Summary: construction pros in 2020 will feature geographic-targeted messaging focused across
climate zones, while using more data-driven and provocative messaging versus
competing energy sources. Outreach to residential construction professionals will be
integrated with the Propane Can Do That® campaign. Our builder outreach will
complement and reinforce our messages to homeowners and others.

PERC Project Bryan Cordill Working Group: Market Development and
Leader: Outreach

Corporate Communications
2019 Budget: $1,400,000 Remaining as of 10/2019: $1,400,000
2020 Budget: 2,050,000

Project Title: 22112: 2020 Corporate Communications View Executive Summary

Applicant / Swanson Russell
Primary Partner:

Funding Requested: $2,050,000 Total Project Cost: $2,050,000

The 2020 corporate communications program is designed to increase propane’s voice in
the national energy conversation through data-driven, provocative, and assertive
messaging. At the heart of the program is a provocative clean energy message featuring
Project Summary: the benefits of propane based on data and metrics to position propane in a very positive
way in the climate change, energy, and environmental conservation media stories. Our
provocative tone in messaging is a deliberate aim at soliciting a strong reaction to the
use and need of propane. Additionally, we will seek to share positive, accurate propane
stories through earned, owned (PERC digital channels) social media and paid media.

November 2019 Council Meeting
(Revised Oct. 30, 2019) Page 4