Page 20 - English for Front Office

of the hotel will appoint a management company to take over the
day to day operations of the hotel, usually on a long term basis;
and 3) Franchise/Chains. Franchises and chains are often
assumed to be the same thing. Chains are owned and run by
corporations. In these instances, the corporation owns the rights
to the brand and all services & standards are regulated according
to a corporate policy. Franchises on the other hand are operated
by individual business owners who have bought the rights to
operate under the broader brand name.

Levels of services/facilities in a hotel

The hotel level of service classification can be broken up into
three main categories: luxury, mid range and budget. 1) Luxury.
Sometimes referred to as ‘world-class service,’ these types of
hotel accommodation offer a luxurious experience for those who
can afford to pay for it. The hotel offers world class facilities with
highest standard services; 2) Mid- Market/Mid- Range Service
Hotel has lower facilities and services than world class services
hotel. The guests that usually stay in this hotel are family guest or
traveller; and 3) Budget/Economy Hotel has the lowest facilities
and services among world class hotel and mid-range service
hotel. Nevertheless, this hotel still has clean, comfortable rooms,
in room telephone, and channelled music and movies, coffee
shop, and a multi cuisine restaurant

Target

Target refers to the classification of hotels based on the target
audience the hotel is designed for. Hotel type based on target
market is classified into five types, namely: 1) Commercial hotel
is hotel that is located in the centre of city which is in busy
commercial areas. The target of this hotel is mostly businessmen;
2) Convention hotel is hotel that offers large convention
complex for the guest who will attend and join convention or
conference; 3) Resort hotel is hotel that offers the variety of