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sponsored athletes, celebrity talent and other endorsers engaged in promotional activities on
behalf of Kontoor Brands.
When any message relates to a benefit received from Kontoor Brands such as money, free or
discounted products, prizes, attendance at exclusive special events, that connection must also be
disclosed. Each Endorser must be advised that Kontoor Brands expects clear and conspicuous
disclosure of endorser's relationship with Kontoor Brands.
If you engage third party Endorsers, be sure these Endorsers understand their responsibilities and
agree to the Guidelines for Endorsers before the engagement begins. Also, employees responsible
for managing relationships with Endorsers should monitor endorsements to be sure they
appropriately disclose their connection to Kontoor Brands.
Kontoor Brands Corporate Communications Contact:
Vanessa McCutchen
Vice President, Corporate Communications
vanessa.mccutchen@kontoorbrands.com
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