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thought-BaSed	QueStionS		examPLe	inteRview	anSweRS              interviewer:	tell	me	about	a	business	opportunity	that	you	
                                                                became	aware	of	and	what	you	did	to	capitalise	on	it.

                                                           7 Poor answer:

                                                               “One of my key clients called one day to speak to me about a need that he

                                                                    had. Basically, he needed some support with advice around a redundancy
                                                                    situation that he potentially had to deal with. This is an area of specialism for
                                                                    us, and we were able to support him in both the legal aspects of this to ensure
                                                                    that he did it right, as well as providing some training interventions to support
                                                                    managers who might be losing some of their staff. Finally, there was scope to
                                                                    provide support on the outplacement work. I wrote a proposal outlining our

                                                               approaches to all three and sent this to him.”

                                                                    For a middle management level, this is a very basic response. In any business
                                                                    development situation, you would expect a response that might include a
                                                                    written proposal. The example does not demonstrate any originality of thought,
                                                                    proactive action or any lasting change. In short it does not demonstrate
                                                                    sufficient thought leadership.

                                                           3 Better answer:

                                                               “I took a call from a client one day with whom I had a really good relationship.

                                                                    We had been working with them for a number of years and providing them
                                                                    with HR services. This was our area of specialism, and he respected our
                                                                    responsiveness and integrity. He also mentioned to me that what he missed
                                                                    was some of the technology that he knew that some of the bigger players in
                                                                    the market were providing, although at much higher cost than us. This led to
                                                                    a discussion around his technology needs. Given that we were not a software
                                                                    house, I started to explore the market to see if there was a potential small IT
                                                                    firm that we could partner with so as to meet the needs of this long-standing
                                                                    client. I sourced a potential partner and worked with them to put together a
                                                                    profit-share model. Armed with this, we were able to meet with my client and
                                                                    discuss how we might be able to support them. This was the first time we had
                                                                    done something like this and the result was that it allowed us to start offering

                                                               more sophisticated solutions to our clients.”

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