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international

































                       Interview with
                       Mr Kuo Zhang

                       President Alibaba.com





                                   It has been busy days for the trade organisations   to build a platform for them so they can meet
                                   in  Geneva  lately,  and  one  of  the  important   and  they  can  trade  with  each  other.  We  also
                                   events  were  the  Aid  for  Trade  Global  Review   deploy the payment networks and logistics. In
                                   at  the  World  Trade  Organization.  One  of  the   addition, with the help of AI, now they can work
                                   main speakers of the event was Mr Kuo Zuang,   very efficiently on this platform.
                                   President of Alibaba.com had come all the way
                                   from China to attend the event. Alibaba.com has   Is it only reserved for Chinese businesses or
                                   become a reference in international trade. Let us   can anyone join your platform?
                                   briefly mention that platform has a network of   Right,  now  all  the  buyers  on  Alibaba.com  are
                                   over 200,000 suppliers and more than 50 million   global. Yearly there are nearly 50 million small
                                   buyers  worldwide.  We  were  lucky  to  meet  Mr   business  buyers  on  Alibaba.com  and  for  the
                                   Zuang  in  Geneva,  who  is  a  nice  and  pleasant   sellers it's over 200,000 in 200 different countries.
                                   person  who  despite  his  busy  schedule  took  of   So, it's not only for businesses in China, but also
                                   his  precious  time  to  answer  all  our  numerous   for suppliers all around the world.
                                   questions.
                                                                          To work in 200 different countries, requires a
                                   You're  the  president  of  Alibaba.com,  a  B2B   lot of work and it must be quite challenging to
                                   business  branch  of  the  well-known  Alibaba   make sure that the products are there in time,
                                   Group. Could you tell us a little bit about your   and that they are not broken, etc.
                                   background?                            Actually,  there  are  a  lot  of  services,  and  the
                                   I started my career in Taobao and Timor, which   majority  of  the  services  we  provide  are  kinds
                                   is  a  domestic  business  to  consumer  company   of  digital  services,  such  as  marketing.  So,  the
                                   (B2C)      In  2011,  I  joined  Alibaba  and  for   customers  and  suppliers  can  upload  their
                                   seven years I worked in Alibaba.com, which is   product list on the website, on Alibaba.com.
                                   the first business funded by Jack Ma, Joe Tsai,   Now, with the help of AI tools they don't need
                                   and  the  other  18  founders.  Both  buyers  and   to write everything, like the product titles, the
                                   sellers  on  Alibaba.com  are  small  and  medium   images,  keywords.  Product  descriptions  can
                                   entrepreneurs and the enterprises. We are trying   be generated by AI tools for marketing. So, it's



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