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international

of transport. Well, there are different types of to a kind of digital platform. We invested in
transport services - air flight, train, and maritime this company because we believe in the future
freight. It depends on different things – such actually globalization is the both globalized and
as the weight of the goods and whether will it localized. Within Europe, intra Europe's GDP
require a container or simply it's a parcel. actually is larger than extra import- export
Europe. So, with help of our kind of technology
Do you have all kinds of products like Amazon? they help to upgrade the engine of Visible. So, the
Are you a competitive to Amazon actually our SME is within Europe trade much efficient and
categories broader than? actually much easier than before. We are helping
In fact, we have a broader choice than Amazon, actually SME is both on the Alibaba.com, Visible
which you think of, is a more consumer centric and within Europe and outside.
platform. We have different categories, half of
them is consumer product and the rest of them How come we don't know about this Visible?
half of them is non-consumer goods such as If you are for example, you are you in the
industry products, raw materials, all kinds of a business of industry machinery Germany I think
small machines for the retailers for local shops. you know that platform. If you are kind of small
You can buy all kind of this small equipment business in outside Germany there are a lot of
and the machineries you need to run your kind of SMBs on Europe pages as well.
business. We sell a lot of machines Actually; a lot
of Amazon sellers are buyers of us. They create Europages and the Visible are a kind of platform
their own brands and they can resell either on directly to the customers and not do too much
Amazon or other kind of platforms. We are B2B, kind of publications, but they are the two top
and we offer to the small and medium entreprises and the B2B platform in Europe.
either to sell or buy from Alibaba.com.
So for you the world is already globalized
How is it to be in this business today when I agree with you is that this is the case. For Visible,
there are sanctions and trade restrictions? Is they have actually nearly 20,000 the suppliers
this creating problems for you? in Europe. Comparing with the number of the
The fundamental economic rule is the demand SMEs in the world, there is still kind of single-
and supplies. So, from this from a buyer's digit penetration into the global trade is like a
perspective, if you are an entrepreneur and you 25 trillion US dollars every year. The digital
are a buyer you what do you care most about? penetration for that is a single-digit as well. So,
Actually, the first would be what product I there are still a lot of room to grow for the digital
should produce, secondly where can I find the transformation for this global trade.
employees and how to manage employees? What
about the taxes and the tariff actually is only one You're using a lot of AI and most people are
part of their daily concern. What do we provide afraid. What do you think about that?
is the most competitive price and then we can I direct your answer like that, what replace the
deliver in time thus solving all this practical coachmen of a wagon It's not a car. It's not a
problem, that is our main focus. Volkswagen. It is a driver of a car. For AI I think
is the same. What replace the people is not AI.
So, if you ask whether the sanctions or tariffs It is people who is a good eye to using AI tools.
can impact, definitely it will impact but, in the They can be more efficient and they can get
end how the trade world actually start from the things done more easily and that kind of people
demand of the supply side. We are more focusing replace the people actually who don't know
on the demand of supplies and how to lower the anything about it.
barriers so that more SMBs to come in, that is
what I'm focusing on. What do we provide today actually in different
layers. First is about tools for efficiency. So now I
In Europe we have invested in a German company said we launched our first AI tool in last October.
called Visible, which have two websites for the Today there are 20,000 of suppliers using these
last for 19 years. The other is the Europages is tools on a daily basis in China and the we have
founded in France 74 years ago. They all come 10,000 suppliers outside China using the AI
from the yellow pages and now digital transform tools. For the 20 countries 50% of them are

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