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                   much easier for them to manage than before.
                   And for many using Alibaba digital platform for
                   the first time, and they don't know how to do it,
                   we have local team to help them incubate and
                   help kind of lectures. We also have a community
                   of  suppliers  who  can  help  each  other.  I  think
                   this is a one part for the supplier side. And for
                   the buyer side, we launched a program we call
                   Alibaba Guarantee.

                   You  know,  in  the  beginning,  when  the  buyer
                   and the seller start to trade with each other, the
                   number one challenge is trust. Who should pay
                   first? Should I pay first or should you produce
                   and  manufacture  and  deliver  it  first?  And
                   Alibaba actually in the middle is a platform so
                   we can help them with the actual payment. So
                   that  both  the  sellers  and  the  buyers,  they  can   So,  they  encourage  the  suppliers  to  provide  a
                   trust the platform to help them to manage many   better service, better quality of product and to
                   of the details like the payment, like the FinTech,   know if they are price competitive. The buyers
                   the finance services, like the logistics services. If   can  for  ask  questions  or  make  quotations  and
                   they get disputes after this kind of a trial or this   they will kind of reply very fast in a professional
                   trade Alibaba.com will take care of the after sales   manner So they can provide a better competency
                   services.                              compared with the others. So, in the end, you
                                                          build a platform, a mechanism which can work
                   So, it's easy for the buyers to start trade with the   for  kind  of  a  larger  economy  so  this  is  how
                   sellers. When the trust has been built everything's   internet and how the platform works.
                   much  simpler  and  more  straightforward.  We
                   will handle the payment, the logistics, the after   If for example, some of the buyers meet some
                   sales  for  both  sellers  and  the  buyers.  It's  kind   problems  with  system  transactions,  we  will
                   of  fulfilled  by  Alibaba.com.  So,  it's  easier  for   come  to  this  buyer  to  kind  of  figure  out  how
                   the SMBs who come on board at Alibaba.com   what's going on? And then we will figure of how
                   platform and start to trade with each other.   we should handle or settle this kind of issues.
                   And  then  when  they  have  traded,  they  have   So, it's like I said in the beginning, it's all about
                   transactions  and  they  have  kind  of  comments   how to build trust between each other, so that
                   leave  on  the  platform,  it  become  their  digital   you  can  trust  the  platform  and  that  they  can
                   credit.  So,  when  the  next  buyer  comes,  they   trust that there's a kind of Platform which can
                   understand what the performance of this supplier   help you to handle the rest. Then both the buyers
                   are, what are their expertise, what certificate they   and suppliers can focus on what they are best at.
                   get.                                   If they are good at manufacturing, they can focus
                                                          on their product, their services and prices. The
                   Buying things on the internet can sometimes   buyers just focus on how to grow their business.
                   exposes you to risks of being hacked, cheated   They don't need to worry about it all the kind
                   or  victims  au  fraud.  So  how  do  you  secure   of complex and complicated kind of rules like
                   trade and protect people?              the customs, the foreign currency, and kind of in
                   First of all, when we list suppliers on the platform,   eco-terms like it's a fob or cif. They only have to
                   they should follow certain rules. They should also   care about their business. We handle the rest.
                   have certificates and authorisations to sell from
                   their countries. We punish all bad behaviours.     If I was looking for something, I go to your
                   So,  if  the  suppliers  for  example  have  cheated   platform and buy it. I'm based in Europe and
                   once, they will gone out of business. Everything   the product is located in China. How long time
                   actually  leave  a  trace  on  the  internet,  and  all   does it take before I could get it?
                   the transactions and all the kind of services are   If it is by sea might take up to a month, if it is
                   viewed will become their credit.       by air 11 to 14 days. It depends upon the means


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