Page 45 - LIAM Annual Report 2021

AnnuAl RepoRt 2021 43

rePort of tHe ManageMent coMMittee

The series of infographics were boosted on Social Media Platforms; Facebook and Instagram and shared with member companies
and other stakeholders to generate more awareness.

The last quarter of 2021 saw LIAM embarking on another educational campaign, #AmbilTauBarulahTau, aimed at raising awareness
among Malaysians on MHIT and for them to better understand the factors that could lead to changes in insurance premiums as
well as educating policyholders on their roles as responsible consumers. The campaign started on 29 November 2021 and will
run until the second quarter of 2022.

The campaign touchpoints included the publication of four infographics in three languages – English, Bahasa Malaysia and
Mandarin – covering topics on MHIT in general, tips on making claims, reasons behind medical inflation, factors that affect MHIT
policy’s sustainability and the role as responsible MHIT policyholders. Testimonial videos on the sharing of the real-life experiences
of policyholders will also be developed to create a more positive impact on consumers.

The campaign will also be supported by media postings by a key opinion leader and a financial blogger who will be speaking on
the importance of medical insurance and encourage consumers to be more proactive in finding out about their medical policy
and how to maintain its sustainability. The industry will also publish articles targeted at readers of three content portals to educate
them on their medical insurance plan, why it is important and factors that will affect the policy’s sustainability as well as how to
claim responsibly.