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customers with certified instructors, allowing them to search premium listings for a total of 613 instructor listings. We
for snow pros by area, gender, and discipline, including are learning that in the Eastern Division, with 80 percent
skiing, snowboarding, telemark, and cross country. of our members teaching part-time, many members are not
“This is a membership benefit available to all certified looking to actively promote themselves and build individual
and actively teaching members of the Eastern Division on a lesson business.”
complimentary basis,” said Michael Mendrick, the division’s
executive director. “Members can also opt for a premium
listing with photo, tag line, and self-description. For members The Future has to be
who want to build lesson requests this is a valuable tool.” Cleared by IT
Mendrick said that more than 25,000 consumers have Similar to Tinder and Match.com, one of the key selling
clicked on the Google and Facebook ads promoting the site features of instruction apps is that they allow potential
(as of February 2), but that membership has been slow to use customers to virtually meet their instructors before they
the site to market themselves, either with a free basic listing get on snow—while also finding someone who specializes
or the premium listing, which, for $20, allows them to go in helping them reach their personal goals (like conquering
into more detail about their areas of expertise. the steeps, busting out of the intermediate rut, or mastering
“We have more than 10,500 members in the Eastern moguls). But as Eastern Division’s Mendrick points out,
Division and estimate that 6,000 of them are actively teach- instructors need to see the value of using the technology to
ing snowsports,” Mendrick said. “Therefore, we expected market themselves.
that 2,500 or more would create a free basic listing and As for the schools, each new app has to be able to
500 or more would opt in for the premium listing. Instead, complement their business and interact seamlessly with their
we currently have 559 free basic member listings and 54 existing technology.

Make Winter More Fun! ShredBetter
makewintermorefun.com shredbetter.com

SnowCloud Otto
mysnowcloud.com SkiOtto.com

26 | NSAA JOURNAL | CONVENTION 2017