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EFFECT OF SUBSTITUENTS ON REACTIVITY AND ORIENTATION

       A substituent group already present on a
               benzene ring can affect both

    ◾The reactivity of the ring toward electrophilic
    substitution.
    ◾ The orientation that the incoming group takes on
    the ring.

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    A substituent can make the ring more reactive than benzene (i.e., it can
    make the compound react faster than benzene reacts). Such a group is
    called an activating group.
    A substituent can make the ring less reactive than benzene (i.e., it can
    make the compound react more slowly than benzene reacts). Such
    groups are called deactivating groups.

    Z donates electrons  Y withdraws electrons
          to the ring          from the ring

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