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Professional Spotlight - Technology BSA Member

49 full

- BUT MANUAL working days

WORKLOADS lost annually

ARE HOLDING

STAFF BACK

Despite progress, everyday
New research from BRITA manual tasks still consume
Professional reveals manual tasks – valuable staff time. While
such as inventory management, many hospitality businesses
scheduling and reporting – are costing have embraced AI and smart
hospitality operators weeks of lost technologies at a strategic
productivity. level, the benefits are not

always filtering through to
More than a third of hospitality daily operations.
employees (35%) are spending 6-9
hours per week on manual work that "AI and smart technologies
could be automated, equating to are playing a transformative
nearly 49 full working days lost role in the hospitality
annually. industry – both in driving
sustainability and creating
An additional 14% are spending up more fulfilling roles for
to 14 hours a week on these tasks, employees, but it's clear that
costing businesses as many as 78 there's still a significant
working days per year. opportunity to close the gap

between strategic ambition
The research shows that 69% of and day-to-day execution",
hospitality operators have integrated AI said Samantha Scoles at
into their long-term strategy. The BRITA Professional.
technology is being used to improve
energy efficiency, reduce waste, and Samantha added, "The BRITA
empower employees to focus on higher- iQ Meter - an advanced
value tasks, such as customer digital tool designed to
relationship management, strategic enhance water filtration – is
planning, and leadership. Additionally, helping to close this gap,
64% also say that AI is enabling staff to providing digital monitoring
take on more sustainability-focused that simplifies filter

work, with 59% using AI for real-time management, boosts
feedback on energy and resource usage. efficiency, and cuts costs."

JULY/AUGUST. 2025 | ISSUE 43