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Professional Spotlight - Technology                                            BSA Member
          As operators evaluate the impact of
         their investments, the research reveals
         where smart technology is already                           69% of hospitality
         delivering value:

             69% of hospitality leaders cite                        leaders cite energy
             energy savings as the top metric
             for AI and smart tech success                           savings as the top



             56% point to increased employee                                metric for AI
             engagement in sustainability
             initiatives
                                                                        The goal: to deliver seamless
             59% report they are automating                            innovation that frees up valuable time
             routine energy management tasks.                          and meets growing sustainability

          From automated water systems to                              expectations, without compromise.
         energy-efficient equipment, BRITA
         Professional is supporting the                                 To find out how BRITA Professional
         hospitality sector with smart,                                can help your business drive smarter,
         sustainable solutions powered by                              more sustainable operations, visit:
         cutting-edge technology.                                      brita.co.uk/professional.

          BRITA's iQ range combines data-
         driven filtration systems - the PURITY C
         iQ and iQ Meter – with its iQ Portal
         cloud-based monitoring system to help
         operators modernise their operations,                              Brita House, 9 Granville Way,
         reduce environmental impact, and                                  Bicester, Oxfordshire, OX26 4JT
         enhance staff productivity.                                               www.brita.co.uk









































                                                                         JULY/AUGUST. 2025 | ISSUE 43
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