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6 NO B.S. Guide to Successful Marketing AutomationCHAPTER 1 / THE JETSONSfaster and easier, erasing many of our human problems. But, from earliest predictions and prototypes, it%u2019s slow in coming.7KHQ%u0003WKHUH%u00b7V%u0003WKDW%u0003SDSHUOHVV%u0003R%u0380FH%u0003WKLQJ%u0011%u0003/2/%u0004%u0003+DYH%u0003\\RX%u0003EHHQ%u0003LQ%u0003 D%u0003 KRVSLWDO%u000f%u0003 GRFWRU%u00b7V%u0003 R%u0380FH%u000f%u0003 RU%u0003 &3$%u00b7V%u0003 R%u0380FH%u0003 ODWHO\\\KDYH%u0003%u00c0OH%u0003URRPV%u0011%u0003$W%u00032%u0380FH0D[%u0003DQG%u00032%u0380FH%u0003'HSRW%u0003VWRUHV%u000f%u0003WKH%u0003PDLQ%u0003LWHPV%u0003SXUFKDVHG%u0003DUH%u0003SDSHU%u000f%u0003SDSHU%u0003%u00c0OH%u0003IROGHUV%u0003WR%u0003SXW%u0003WKH%u0003SDSHU%u0003LQ%u000f%u0003envelopes to send the paper hither %u2019n yon in, and printers to put things onto paper. We have successfully miniaturized the computer%u2014the SKRQH%u0011%u00030\\%u0003%u00c0UVW%u0003EXVLQHVV%u0003FRPSXWHUV%u0003ZHUH%u0003%u0019' tall, big, and had to be kept in a temperature-controlled room. We have successfully FRQVROLGDWHG%u0003WKH%u0003FRPSXWHU%u000f%u0003W\\SHZULWHU%u000f%u0003%u00c0OH%u0003FDELQHW%u000f%u0003FDPHUD%u000f%u0003YLGHR%u0003camera, clock/watch, alarm clock, etc. into one handheld device. That device has many automation capabilities. It can work with many of the Marketing Automation tools presented in this book. It can also monitor our health vitals, automatically reading heart, blood sugar, and other medical matters, automatically alerting you to your own needs. We are getting there. Late, but getting there. To Win Business, We Began with Office AutomationWhen I was a wee lad in short pants, I worked in my dad%u2019s commercial art studio, amidst drawing boards, rulers, rubber cement bottles, X-Acto knives, our pet parrot, and the modern miracle of the moment: the IBM electric typewriter. The ads on the SDJHV%u0003DW%u0003WKH%u0003HQG%u0003RI%u0003WKLV%u0003FKDSWHU%u0003DQQRXQFH%u0003WKH%u00032%u0380FH%u0003$XWRPDWLRQ%u0003WKDW%u0003 ,%u0003JUHZ%u0003XS%u0003ZLWK%u000f%u0003 DQG%u0003 WKDW%u0003ZHUH%u0003SDUW%u0003 RI%u0003P\\%u0003%u00c0UVW%u0003EXVLQHVVHV%u00b7%u0003R%u0380FHV%u0003DV%u0003DQ%u0003DGXOW%u0011%u0003The Tech Revolution most of you are more familiar with took all WKH%u0003HTXLSPHQW%u0003RI%u0003DQ%u0003R%u0380FH%u0003RU%u0003DQ%u0003DGYHUWLVLQJ%u0003DJHQF\\%u0003RU%u0003FRPPHUFLDOart studio and put it inside one box: the computer. Before, in order WR%u0003KDYH%u0003%u0014%u0018%u0003GL%u037fHUHQW%u0003W\\SH%u0003IRQWV%u000f%u0003\\RX%u0003QHHGHG%u0003%u0014%u0018%u0003GL%u037fHUHQW%u0003,%0%u0003HOHFWULF%u0003