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NO B.S. Guide to Successful Marketing Automation 9CHAPTER 1 / THE JETSONSH%u037fHFWLYH%u0003 VDOHV%u0003ZHEVLWHffl%u0003 D%u0003OHJDO%u0003 SDG%u000f%u0003 GL%u037fHUHQW%u0003 FRORUHG%u0003 SHQV%u000f%u0003 DQGselling knowledge. If you can draw and explain what you want and how you want it to work, people like my co-author can make it a reality. You need to understand all the opportunities and options available to you with Marketing Automation, which is the purpose of this book. You do not need to personally wrestle with it. And, as you%u2019ll discover in this book, there are incredible software options that can do a lot of what you know FRXOG be done ZLWK%u0003 \\RXU%u0003PDUNHWLQJ%u0003LI%u0003 \\RX%u0003 RQO\\%u0003KDG%u0003 WKH%u0003 WLPH%u000f%u0003 VWD%u037f%u000f%u0003 RU%u0003PRQH\\%u0011%u0003The right-sized software for your business can do it for you, H%u0380FLHQWO\\%u000f%u0003 FRVW%u0010H%u0380FLHQWO\\%u000f%u0003 DQG%u0003 H%u037fHFWLYHO\\%u0011%u0003 7+$7%u0003 LV%u0003 ZK\\%u0003 DOO%u0003 WKH%u0003detail of this book is vitally important to you. It is why I agreed to do it and include it in the No B.S. series of business books.Rather obviously, I am not the guy to present these details. It%u2019d be like having the best heart surgeon in the world teach you everything you need to know about long-haul truck driving, or vice versa. Thus, the bulk of this book is from Parthiv Shah and several guests invited in by him. Parthiv is a client of mine but also a valued resource for me and for a number of my clients. He will be your capable guide on this journey, sort of Alice and $OH[%u0003LQ%u0003:RQGHUODQG%u0011%u0003