Page 78 - Buku Teori dan Praktik_Perkantoran

5. Sales Letters (Surat Penjualan)
Tujuan:
Untuk memperkenalkan dan menawarkan suatu produk baru kepada konsumen
Untuk mendapatkan penyalur-penyalur baru atas barang atau produk yang ingin
diperkenalkan
Untuk mendapatkan pesanan

Unsur- Unsur Sales Letters:
Attention (perhatian)
Desire (Minat)
Conviction (Keyakinan)
Action ( Pelaksanaan )

Opening paragraph
We have pleasure in sending you a copy of our catalogue, price-list and terms of payment
We are taking the liberty of sending you a copy our latest catalogue and price-list
We enclose a copy of our latest catalogue and price-list
As you have placed many orders with us in the past,we have decided to make you a special
offer of our products

Offering
We are offering a special discount of 5 per cent on all orders before the end of this year
We can offer a special discount of 10 per cent on all orders for this month
We are able to offer a special discount of a 15 per cent on all orders above Rp 5.000.000,00

Closing Paragraph
We hope you will take advantage of this exceptional offer
We hope that you will be pleased with the catalogue and look forward to receiving your
order
We should be pleased to welcome you to our show-room at any time to give you a
demonstration
We are offering an article of the highest quality at a very reasonable price and hope you
will take the opportunity to try it
We are most anxious to serve you and hope to hear from you very soon

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