Page 15 - Pure Magazine Issue 2
P. 15
See for yourself Remove the last hurdle and you’re home and
dry
When a customer visits your website, a whole
bunch of questions are whizzing around in Your sales conversion process is not over until
their head. The job for your website is to the client has booked a paid session with you.
remove as much doubt and anxiety from the The easier you make it, the more likely you’ll
customer’s mind as possible. get paid. Bank transfer is fiddly (for the
customer and you). Not everyone wants to use
Go through the funnel of doubt PayPal. Think about offering a credit/debit
card method directly on your site if you want
Open up your website and ask these to get more paying clients.
questions as if you were a complete stranger
visiting for the first time: Your website should be your 24/7 sales rep
1. What exactly is on offer here? Selling coaching services is time consuming,
2. What are the benefits – for me? but if you get it right, your website could be
3. Why should I trust this person? doing most of the work for you. Get your
4. Where is the proof that they can do what website to start pulling its weight and see
they say they can? your coaching business grow.
5. How does the service work? What do I need
to do? If you’d like a free 15 minute consultation on
6. Can I book an appointment right now? how you can improve your website, how
Where? How? much to invest and how to get the work done.
Get in touch –
When your website responds to these
questions clearly and in the moment, you
gabrielle@thecoachspace.com
convert visitors to clients.
My name’s Gabrielle Collard, founder of The
Coach Space, the first online agency for
coaches.
I’ve spent 18 years building websites and
producing online campaigns for big brands
and small businesses. My mission is to use
that knowledge to help professional coaches
get established and grow their businesses
online.
Join The Coach Space and you’ll get a website
that takes bookings and payments seamlessly.
See thecoachspace.com/join for more details.
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