Page 17 - Pure Magazine Issue 2

It’s what every business owner dreams off – a
Check out #journorequest every day. This is
mention in the press. Online, print, radio or TV
where you’ll find hundreds of requests for
– it doesn’t really matter. It’s just fabulous to
help from media types. Just reply to their
know that all your hard work has paid off and
Tweet and they’ll do the rest.
you’ve finally been recognised as an expert in

your niche.
If you don’t get a response from your reply to

any press opportunity, just keep trying. It
If you’re not part of the media world, finding
doesn’t mean you weren’t good enough, just
opportunities for press coverage can seem a
that you weren’t right for them for this
bit daunting. Where to look, who to contact,
particular offering. Make a Twitter list of all the
what to say? If this sounds like you, it’s time to
journalist and publications that are important
get started - here’s three easy ways to get
to your business, then check those accounts
press coverage for free.
at least once a day. Answer questions,

comment on Tweets, take part in polls – by
1 Twitter
doing this the journalist will notice you are

engaging with them, then when it comes to
Whether you use Twitter for your business or
you answering a shout out for an expert to
not, it’s the place to be when it comes to
help out, they’ll remember you from your
tracking down the press.
interactions.

Magazines, newspapers, editors, publishers,
2 Press enquiry services
online publications and journalists all have

accounts, and regularly do shout-outs for
If you don’t have time to hunt for press
people to help them with features, radio
opportunities, try registering with a service
shows, TV etc. They may want a written quote
that will do it for you. For a fee, companies
or an expert for a news channel, a feature
such as ResponseSource and SourceBottle
writing or someone to go head to head with
will do the hard work and email you with
Piers Morgan. Don’t underestimate how much
everything they find in your niche, with details
content journalists need to create every day,
on how to respond. Most offer a free trial,
and if you can help them out with relevant
usually for a week. Even in just one week you
content that showcases you as an expert,
will be send lots of emails with press
they’ll snap your hands off.
opportunities, and if none of them are right

for you, you’ll still be able to make a note of all
the journalist’s and publication’s contact
details.
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